#Should i trademark or copyright my logo pro
👉 Pro tip: You can work with a designer to design your brand logo, but be sure they give you ownership of the logo. It can have plenty of benefits, so it’s worth looking into how it might help your brand. While a trademark isn’t a requirement for running your business, that doesn’t always mean you should skip it. You can even pursue damages and compensation if your logo is used fraudulently. Your logo will be legally protected against unauthorized use, such as counterfeiting, copying, and fraud. Once your unique logo is trademarked, this will stop others from copying your work by granting it protection under trademark law.
Your logo has to be a unique enough word, phrase, symbol, design, or combination of these elements to even be legally considered for trademark. Trademarking your logo ensures other businesses can’t use your logo, claim it as their own, or use a similar logo that can confuse your audience. Think of Pepsi and Coca-Cola both sell similar products, but their trademark is different and helps consumers differentiate their products, influencing their final purchasing decision. This is usually a logo or business name that often appears on the products themselves or on the packaging.Ī trademark is unique and individual so as to help consumers distinguish between different products. It is also linked to products or services coming from a source, such as a person or business, and helps to distinguish them from the products or services of another. You’ve probably heard the term trademark plenty of times, but what does it actually mean? A trademark is an intellectual property made up of a word, phrase (a string of words), symbol, design, or a combination of any of these elements.
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